SaaS success, guaranteed!

Our four fool-proof criteria to launch a successful SaaS business.

1. Administration is key

Whatever you develop, it has to be absolutely necessary, indispensable. To the point of bringing your client to tears if you ever dare take it away from them. So, if you are not into banking or airline reservations, what could that be? Anything that has to do with addministration, budgeting, accounting. The essential, daily chores of doing business and getting paid.

2. Focus on a niche market

Don't fall into the trap of running after the billion dollar markets. You could try a new angle on one of those, sure, but why bother if there are million dollar markets by the dozen just waiting for you? Look for a niche market. But only one where insiders are willing to share their very special knowledge of how they do business with you.

3. Associate with disseminators

Partner with associations and other disseminators. Ideally your insiders (see point 2) are leading members of a professional association serving your niche market. Craft a deal with them so they have a vested, not necessarily monetary, interest in your success.

4. They do it with Excel!

If the majority of your niche markets target customers are using Excel to do what you want to replace with your Web App and if the underlying rules and regulations change regularly, then you are in for a winner. Examples? Tax, royalty management or almost any administrative work in the healthcare sector.

Finally, use a flexible Application platform optimized for Web-based software:

• Click for more about our telepark.wiki Web Application platform
• Click to view our Developer manual

Thank you for your attention, I welcome your thoughts and comments.